Our Philosophy
Alongside canonical definitions of beauty, there have always been alternative ones that often appeared on the margins of social life. One of these was proposed by the French poet Charles Baudelaire, who formulated the postulate of a beautiful life. According to this idea, beauty should be sought in every fleeting moment of everyday life — in dreams, at work, in play, at home, on the street, or in a café or bar, and above all within oneself.
“Beauty is always strange. Strangeness is a necessary element of beauty,”
wrote the author of The Flowers of Evil. He argued that the artist himself — his body, his style, his way of moving or expressing himself — should be treated as a work of art.


